Where We Come From

Our #PeopleFirst culture and service started with a rich history more than a century ago.

Choice Bank Timeline 2019

Launch of the Wishing Well Program

When You Wish Upon a Well

Born from a challenge to come up with a #PeopleFirst idea that would show how much we care for our communities; the Choice Bank Wishing Well Program encouraged individuals in our communities to send in wishes for those they saw as most in need. In its first year, we granted a total of 17 wishes and counting!

Choice Bank Wishing Well
Thielen Foundation #PeopleFirst Partnership

Hooked on a Thielen

Built on a partnership of shared values, Choice Bank teamed up with Adam and Caitlin Thielen to support The Thielen Foundation and their mission to inspire and educate youth in our communities through a $300,000 donation commitment and several ongoing fundraising and community events including the annual Thielen Foundation’s Topgolf Classic, fundraiser galas, and youth football camps

Thielen family supporting Thielen Foundation
Kim Kaufman #PeopleFirst Partnership

Going Global!

We expanded our brand ambassador program to include LPGA Tour Member, Kim Kaufman and embarked on a partnership that will carry our name across the globe.

Kim Kaufman playing in a tournament
Insurance Growth

Even MORE Insurance

Through new insurance partnerships and team members, we developed a stronger insurance presence in both ND and MN and nearly doubled our number of insurance clients in over 40 states. Today we have a team of over ___ servicing ___ individuals and businesses across the US and Canada.

Choice Bank employees socializing
Sacred Heart Partnership

Educating Our Youth

In an effort to help bring more real-world skills into the classroom, we teamed up with Sacred Heart in East Grand Forks to develop curriculum based on personal finance, business, and entrepreneurship.

Employees giving back to their community
Ignite and Community Impact

Shopping for a Cause

As part of an annual leadership retreat – Ignite, over 100 Choice team members filled shopping carts with donations in under an hour to bring back to charities in their communities.

Employees giving back to their community
A Choice Bank Food Drive

Together, Against Hunger

We joined the Great Plains Food Bank and their mission to end hunger in ND and MN by donating $100,000 and 2,346 pounds of food collected through food drives hosted at each of our locations. To raise the stakes a little more each location put their sculpting skills to the test and competed to see who could make the best food sculpture.

Employees giving back to their community
Our Team Members Giving Hearts

The Spirit of Giving

Between Giving Hearts Day and other giving campaigns, Choice team members donated more than $55,000 to support the nonprofits they’re passionate about.

Choice Bank employees celebrating Giving Hearts Day by wearing red.
Growth into Moorhead

Moving into Moorhead

On June 12, we found another place to call home and opened a new location at the newly constructed Block E building complex in Moorhead, MN along with several other commercial tenants in an ongoing effort by the city to help develop the downtown area.

Choice Bank cutting the ribbon at their new Moorhead location.
Top Performing Bank

We are the Champions!

Driven to success through the work of our team members and the support of our customers and communities, Choice is recognized as a Top Performing Community Bank by the Independent Community Bankers of America (ICBA) for 5 years in row!

Choice Bank employees toasting with champagne.

Choice Bank Timeline 2018

Venture Bank Partnership

Venturing into the Twin Cities

Choice makes great strides in growth and expands into a new market hand-in-hand with Venture Bank—a $750 million commercial bank with 4 locations in the Twin Cities but built on similar values of giving back and putting people first.

Choice Bank employees toasting with champagne.
Special-Edition Debit Cards

Supporting Local Art

Recognizing that the arts play an important role in our thriving communities, Choice partnered up with 3 local artists to feature their work on our #SupportLocalArt Debit MasterCards in support of local arts councils.

Support local art credit card options.
Choice Bank Rebrand

Same Bank, New Name

Choice Financial becomes Choice Bank, adopting a refreshed name and look to better reflect our modern and growing organization. In an effort to bring clarity to who we are as an organization, our financial divisions are renamed to Choice Wealth, Choice Benefits, Choice Insurance, and Choice Home Loans.

Choice Bank Logo
SBA Director’s Award

We <3 Small Businesses

Choice secures Preferred Lender Status with the U.S. Small Business Administration (SBA), allowing us to help more small businesses in our communities through local servicing and quicker turnaround times. Our efforts did not go unnoticed as we were recognized by the SBA with the Director’s Award for being a Top SBA Lender in North Dakota.

Corporate Leadership in Philanthropy Award

Standing with our Communities

Our #PeopleFirst philosophy goes beyond banking as our organization and its team members find ways to give back whether its volunteering their time or fundraising for a cause. Recognizing our passion for serving our local communities, the Association of Fundraising Professional (AFP) presented Choice with the Corporate Leadership in Philanthropy Award.

CEO, Brian Johnson being presented an award.

Choice Bank Timeline 2017

Launch of Fintech Partnerships

Innovation with Fintech

As technology continues to shape and evolve our everyday lives, Choice is finding unique ways to partner with Fintech companies to drive innovation in the financial services landscape. Our current partners include Lively, Current, and Lili.

Choice Fin

Choice Bank Timeline 2016

Launch of StrengthsFinder

Exploring our Strengths

Introduced at Ignite, our annual leadership retreat, StrengthsFinder helps team members identify their strengths and empowers them to leverage those strengths as a foundation for collaborating with peers, supervisors, and the organization as a whole. Building our individuals strengths leads to bigger successes together.

Samantha Berg presenting at a conference.

Choice Bank Timeline 2015

Launch of #PeopleFirst

The #PeopleFirst Evolution

We’re in the people business that just so happens to provide financial solutions. The launch of #PeopleFirst reinforced our pre-existing values and provided an avenue for us to show who we are and what we stand for by telling the incredible stories that happen every day at Choice through the launch of our blog, #PeopleFirst Podcast series, and #PeopleFirst Universe.

Choice Bank showing support for their communities through giving back.
Launch of Video Collaboration

And for All to See

Choice launches video collaboration efforts with video phones and video conferencing, making it easier for team members to collaborate effectively across our growing organization.

Employee utilizing Jabber video collaboration.
$1 Billion in Assets

A Thousand Million

Choice catapults over $1 billion in assets and joins less than seven hundred other banks in the country who have achieved such a huge milestone.

$1 Billion in Assets
Benefits Services

More Than just a Bank

Choice Financial Group is committed to putting people first; to be with our clients during all their most significant moments. Continuing this commitment, we begin offering employee benefit services to clients, allowing them to expand on their growth and plans for the future.

Family posing in their new kitchen.
Best Banks to Work for – American Banker

Best of the Best

Highlighted for our values, career development and training, schedule flexibility and convenient and forward-thinking technology, Choice is named one of the Best Banks to Work For in the nation by American Banker for the next four years.

Choice Bank employee smiling with a coworker.

Choice Bank Timeline 2014

Great Plains National Bank Partnership

Great Plains = Great Fit

Choice acquires Great Plains National Bank with locations in Dickinson, Belfield, South Heart, Ellendale, and LaMoure.

Great Plains National Bank logo
Bismarck Expansion

Hello, Bismarck!

In less than 90 days, Choice adds a fully FDIC insured bank in Bismarck with an amazing group of team members.

Bismarck Expansion

Choice Bank Timeline 2013

Hospice Events

Hawaii, Hoedowns, and Heroes Oh My!

Initially started in 2013 with humble beginnings in Fargo, our hospice fundraising efforts now involve hundreds of volunteers, dozens of organizations, and thousands of community members across the state. Since starting this initiative, we have expanded our annual hospice events to include Bismarck, Dickinson, and Grand Forks. Together, we have raised over $900,000 for local hospice organizations!

Choice Bank employees enjoying hospice fundraising event.

Choice Bank Timeline 2011

Choice Footprints Was Born

Recognition for our Best

Our Choice Footprints program is an annual recognition and reward program that gives team members the opportunity to nominate their fellow peers whose efforts leave lasting footprints in our organization’s growth and prosperity.

Choice Bank employees performing skits.
The Beginning of our Social Presence

People ‘Like’ Us

Choice joins the world of social media, making our first post on Facebook. Now, you can find us on LinkedIn, Twitter, and Instagram!

People Like Us
Top Ag Bank

#1 Ag Lender in ND

Our roots in the ag industry continue to remain strong. With the support of our ag customers support, we have been continuously recognized as a Top Ag Lender in North Dakota since 2011.

Employee meeting with Agriculture Customer.

Choice Bank Timeline 2010

HSA Program Launch

One Nation, Under Choice

Our Health Savings Accounts (HSAs) have allowed us to provide service to customers in all 50 states!

HSA Programs

Choice Bank Timeline 2008

Choice Health & Fitness Partnership

A Healthy Community Partner

Choice Financial sponsors the naming rights to Choice Health & Fitness—the state’s largest health & wellness facility. The facility would go on to officially open its doors to the Grand Forks community in 2012.

Choice Health and Fitness building.
$500 Million in Assets

Oh, We’re Halfway There!

Choice reaches $500 million in assets—a significant milestone in our bank’s history.

500 Million in Assets

Choice Bank Timeline 2006

Fargo Expansion

Welcome to Fargo

To complement our West Fargo location, Choice expands with a location in Fargo.

Welcome to Fargo!

Choice Bank Timeline 2004

Grand Forks Expansion

A Home in Grand Forks

In 2004, we added our first location in Grand Forks, followed by a second in 2008. The copper roof became a signature element to the design of our North Dakota locations.

Choice Bank location with Choice Financial signage.

Choice Bank Timeline 2002

The Choice Anniversary Party

A Tradition is Born

Every year our team members gather together for an evening of wining, dining, and fun at the annual Choice Anniversary Party. It’s a chance for our Choice family to celebrate all our hard work and achievements throughout the year.

Choice Bank Anniversary Party

Choice Bank Timeline 2001

Choice Financial Group was Born

A New Bank with Longtime Roots

The beginning of Choice Financial started with a small group of people from four different banks with community roots stemming back over 100 years and $150 million in assets. United by a shared set of values, they came together as one to form an organization with a passion for putting people first.

Choice Financial logo.