Where We Come From
Our #PeopleFirst culture and service started with a rich history more than a century ago.
Launch of the Wishing Well Program
When You Wish Upon a Well
Born from a challenge to come up with a #PeopleFirst idea that would show how much we care for our communities; the Choice Bank Wishing Well Program encouraged individuals in our communities to send in wishes for those they saw as most in need. In its first year, we granted a total of 17 wishes and counting!SUBMIT A WISH
Thielen Foundation #PeopleFirst Partnership
Hooked on a Thielen
Built on a partnership of shared values, Choice Bank teamed up with Adam and Caitlin Thielen to support The Thielen Foundation and their mission to inspire and educate youth in our communities through a $300,000 donation commitment and several ongoing fundraising and community events including the annual Thielen Foundation’s Topgolf Classic, fundraiser galas, and youth football camps
Kim Kaufman #PeopleFirst Partnership
We expanded our brand ambassador program to include LPGA Tour Member, Kim Kaufman and embarked on a partnership that will carry our name across the globe.
Even MORE Insurance
Through new insurance partnerships and team members, we developed a stronger insurance presence in both ND and MN and nearly doubled our number of insurance clients in over 40 states. Today we have a team of over ___ servicing ___ individuals and businesses across the US and Canada.
Sacred Heart Partnership
Educating Our Youth
In an effort to help bring more real-world skills into the classroom, we teamed up with Sacred Heart in East Grand Forks to develop curriculum based on personal finance, business, and entrepreneurship.
Ignite and Community Impact
Shopping for a Cause
As part of an annual leadership retreat – Ignite, over 100 Choice team members filled shopping carts with donations in under an hour to bring back to charities in their communities.
A Choice Bank Food Drive
Together, Against Hunger
We joined the Great Plains Food Bank and their mission to end hunger in ND and MN by donating $100,000 and 2,346 pounds of food collected through food drives hosted at each of our locations. To raise the stakes a little more each location put their sculpting skills to the test and competed to see who could make the best food sculpture.
Our Team Members Giving Hearts
The Spirit of Giving
Between Giving Hearts Day and other giving campaigns, Choice team members donated more than $55,000 to support the nonprofits they’re passionate about.
Growth into Moorhead
Moving into Moorhead
On June 12, we found another place to call home and opened a new location at the newly constructed Block E building complex in Moorhead, MN along with several other commercial tenants in an ongoing effort by the city to help develop the downtown area.
Top Performing Bank
We are the Champions!
Driven to success through the work of our team members and the support of our customers and communities, Choice is recognized as a Top Performing Community Bank by the Independent Community Bankers of America (ICBA) for 5 years in row!
Venture Bank Partnership
Venturing into the Twin Cities
Choice makes great strides in growth and expands into a new market hand-in-hand with Venture Bank—a $750 million commercial bank with 4 locations in the Twin Cities but built on similar values of giving back and putting people first.
Special-Edition Debit Cards
Supporting Local Art
Recognizing that the arts play an important role in our thriving communities, Choice partnered up with 3 local artists to feature their work on our #SupportLocalArt Debit MasterCards in support of local arts councils.
Choice Bank Rebrand
Same Bank, New Name
Choice Financial becomes Choice Bank, adopting a refreshed name and look to better reflect our modern and growing organization. In an effort to bring clarity to who we are as an organization, our financial divisions are renamed to Choice Wealth, Choice Benefits, Choice Insurance, and Choice Home Loans.
SBA Director’s Award
We <3 Small Businesses
Choice secures Preferred Lender Status with the U.S. Small Business Administration (SBA), allowing us to help more small businesses in our communities through local servicing and quicker turnaround times. Our efforts did not go unnoticed as we were recognized by the SBA with the Director’s Award for being a Top SBA Lender in North Dakota.
Corporate Leadership in Philanthropy Award
Standing with our Communities
Our #PeopleFirst philosophy goes beyond banking as our organization and its team members find ways to give back whether its volunteering their time or fundraising for a cause. Recognizing our passion for serving our local communities, the Association of Fundraising Professional (AFP) presented Choice with the Corporate Leadership in Philanthropy Award.
Launch of Fintech Partnerships
Innovation with Fintech
As technology continues to shape and evolve our everyday lives, Choice is finding unique ways to partner with Fintech companies to drive innovation in the financial services landscape. Our current partners include Lively, Current, and Lili.
Launch of StrengthsFinder
Exploring our Strengths
Introduced at Ignite, our annual leadership retreat, StrengthsFinder helps team members identify their strengths and empowers them to leverage those strengths as a foundation for collaborating with peers, supervisors, and the organization as a whole. Building our individuals strengths leads to bigger successes together.
Launch of #PeopleFirst
The #PeopleFirst Evolution
We’re in the people business that just so happens to provide financial solutions. The launch of #PeopleFirst reinforced our pre-existing values and provided an avenue for us to show who we are and what we stand for by telling the incredible stories that happen every day at Choice through the launch of our blog, #PeopleFirst Podcast series, and #PeopleFirst Universe.
Launch of Video Collaboration
And for All to See
Choice launches video collaboration efforts with video phones and video conferencing, making it easier for team members to collaborate effectively across our growing organization.
$1 Billion in Assets
A Thousand Million
Choice catapults over $1 billion in assets and joins less than seven hundred other banks in the country who have achieved such a huge milestone.
More Than just a Bank
Choice Financial Group is committed to putting people first; to be with our clients during all their most significant moments. Continuing this commitment, we begin offering employee benefit services to clients, allowing them to expand on their growth and plans for the future.
Best Banks to Work for – American Banker
Best of the Best
Highlighted for our values, career development and training, schedule flexibility and convenient and forward-thinking technology, Choice is named one of the Best Banks to Work For in the nation by American Banker for the next four years.
Great Plains National Bank Partnership
Great Plains = Great Fit
Choice acquires Great Plains National Bank with locations in Dickinson, Belfield, South Heart, Ellendale, and LaMoure.
In less than 90 days, Choice adds a fully FDIC insured bank in Bismarck with an amazing group of team members.
Hawaii, Hoedowns, and Heroes Oh My!
Initially started in 2013 with humble beginnings in Fargo, our hospice fundraising efforts now involve hundreds of volunteers, dozens of organizations, and thousands of community members across the state. Since starting this initiative, we have expanded our annual hospice events to include Bismarck, Dickinson, and Grand Forks. Together, we have raised over $900,000 for local hospice organizations!
Choice Footprints Was Born
Recognition for our Best
Our Choice Footprints program is an annual recognition and reward program that gives team members the opportunity to nominate their fellow peers whose efforts leave lasting footprints in our organization’s growth and prosperity.
The Beginning of our Social Presence
People ‘Like’ Us
Choice joins the world of social media, making our first post on Facebook. Now, you can find us on LinkedIn, Twitter, and Instagram!
Top Ag Bank
#1 Ag Lender in ND
Our roots in the ag industry continue to remain strong. With the support of our ag customers support, we have been continuously recognized as a Top Ag Lender in North Dakota since 2011.
HSA Program Launch
One Nation, Under Choice
Our Health Savings Accounts (HSAs) have allowed us to provide service to customers in all 50 states!
Choice Health & Fitness Partnership
A Healthy Community Partner
Choice Financial sponsors the naming rights to Choice Health & Fitness—the state’s largest health & wellness facility. The facility would go on to officially open its doors to the Grand Forks community in 2012.
$500 Million in Assets
Oh, We’re Halfway There!
Choice reaches $500 million in assets—a significant milestone in our bank’s history.
Welcome to Fargo
To complement our West Fargo location, Choice expands with a location in Fargo.
Grand Forks Expansion
A Home in Grand Forks
In 2004, we added our first location in Grand Forks, followed by a second in 2008. The copper roof became a signature element to the design of our North Dakota locations.
The Choice Anniversary Party
A Tradition is Born
Every year our team members gather together for an evening of wining, dining, and fun at the annual Choice Anniversary Party. It’s a chance for our Choice family to celebrate all our hard work and achievements throughout the year.
Choice Financial Group was Born
A New Bank with Longtime Roots
The beginning of Choice Financial started with a small group of people from four different banks with community roots stemming back over 100 years and $150 million in assets. United by a shared set of values, they came together as one to form an organization with a passion for putting people first.