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Sometimes it really is just the little things! When Myriad Mobile (now Bushel) jokingly announced their name change as a eulogy, Choice team members, Chad and Tim, knew they had to get in on it.

Three Dozen Donuts and a Funeral: Mourning Myriad Mobile

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The morning of Wednesday, June 26 was an unusually somber one at The Stage at Island Park. That week’s 1 Million Cups Fargo gathering, typically a raucous event where entrepreneurs and community members exchange news and ideas over cups of free coffee, took on a more subdued tone. Each attendee was handed a program as they entered the auditorium, almost as if they were at a funeral.

“More than any place I’ve ever worked, Choice actually lives their core values and they want you to live them out, too,” Chad said.

Naturally, Jake did not want to miss out on the fun. In keeping with the joke, he sent Tim and Chad a picture of the Bushel team holding the boxes of donuts, some with their heads bowed in mourning.

“We received your boxes this morning,” the message read. “Thank you for the sympathies.”

As for the donuts?

“I heard they ate all of them,” Tim said.

Our People First values are at the heart of everything we do. Learn more about our passion for putting People First here.