Choice Insurance > Insurance Team

Zared Lefor

North Dakota VP – Sales and Development

With Zared, you’ll have a dedicated advisor with over 15  years of experience who is committed to cultivating strong relationships through consistent, quality support catered towards your daily needs.

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Zared Lefore Dickinson Insurance

103 1st Avenue W #200
Dickinson, ND

O 701.495.0161
C 701.300.1106

Let’s Get Started

Choice Insurance offers a better way with a full line of insurance products and a long list of carriers to ensure we can get you the best coverage at the best rate.

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Areas of Focus

Auto & Recreation

From your everyday vehicles to your boat or snowmobile, I’ll make sure you’re covered all year long.


When you’re ready to compare your current homeowner’s coverage, I’m here to help. We offer competitive rates and coverage options.

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Business Insurance

With our comprehensive business insurance services and my expertise in energy and mainstream business operations, you can face the future with added confidence.

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I have been in the insurance industry for over 15 years working in property and casualty insurance and earned the CIC (Certified Insurance Counselor) designation in 2020. My expertise is on the commercial side of the business, helping business owners insure their assets and liabilities. In western North Dakota, we have focused on energy contractors, manufacturing, construction, and other local business operations. With Choice’s access to specialized insurance carriers for specific industries, it allows us to provide competitively priced options with the best coverage in the industry. I grew up in an insurance family where my father has been in the business for over 42 years. This has helped me realize what it takes to provide clients with the best products and services in the industry.

I was born and raised in Dickinson, attending high school here along with college at Dickinson State University majoring in business administration. I was honored to have played for the DSU men’s golf team for 4 years where we excelled outside the classroom. Today, I am married to my wife, Katie, and we have three kids: Emma, Emerson, and Easton. We enjoy practicing and attending their sporting events and, when time permits, we love to travel as a family.

headshotPhoebe Kuntz

Commercial Services Team Lead




Nicci Shetler

Client Account Specialist




Nikki Wolla

Insurance Advisor




Tony Gross HeadshotTony Gross

Insurance Advisor


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