In a time of distress, a comforting word of reassurance can be the perfect antidote. For Becky Anderson*, this came in the form of an urgent call to Choice Financial in Fargo.
Becky, a long time customer, was in the midst of starting up a new business venture in commercial real estate. It required her to travel quite a bit, and on this particular week she was in Minneapolis. It was there that she ran into a problem. She needed a wire transfer.
She dialed up Choice Financial in a hurry, and spoke with Jordan Cook, Assistant Vice President at Choice in Fargo.
“I’m in Minneapolis,” Becky explained. “And I know you don’t have a Choice Financial bank here. Is there any way you can transfer money over to my account at Bell Bank? Or wire it?”
Jordan recognized the pangs of stress in her voice. He knew exactly what to do.
“I can do one better,” he thought out loud. “I’ll just prepare a cashier’s check for you, and deposit it at Bell myself. It’ll take ten minutes.”
Becky was shocked.
“You’ll really do that for me?” she asked.
Of course, he said. “I didn’t even think twice about it,” he said later. It was a simple process; a quick call to re-arrange a meeting, a conversation with the representative at Bell to show proof of Becky’s identity, and she had the money.
Jordan called and told Becky it was all taken care of. She was shocked. “That’s it? It’s already done?” Over and over, she thanked him for going out of the way.
But for Jordan this was standard procedure at Choice. Even if it means giving money to another bank, you provide personal service and take care of the customer.
“I think any one of us would have done that,” he said. “It’s one of our core values — putting people first, and showing commitment to our customers.”
Jane Eisenbeis, a Loan Assistant in Fargo, overheard Jordan’s conversation and knew it was worth recognizing.
“It was a no-brainer,” she said. “This is what sets Choice apart from other banks.”
*Name changed for anonymity.