From the moment we formed in 2001, Choice Financial has remained true to our roots, our customers and our communities. We are steadfastly committed to finding new and improved ways to better serve you and our communities for generations to come.
Today, we are excited to share the news that Choice Financial will soon adopt a refreshed name and look that better reflects our modern and growing organization.
In the coming weeks, you will begin to see our refreshed name logo on our website and social media. We will also launch a new website domain and email addresses at bankwithchoice.com! In the coming months, you will begin seeing the refreshed logo used in other applications as well.
Still a division of Choice Financial Group, we believe our refreshed name will bring clarity to who Choice is as an organization and our culture of being the trusted financial resource that puts #PeopleFirst. And, as your trusted advisor we are committed to continuing to offer additional personal and professional financial services through our Insurance, Wealth Management, Benefits, Leasing, and Home Loans divisions.
We know that you may have some questions, click the button below to help address them. If we haven’t addressed your specific question, please feel free to stop by your nearest Choice location or give us a call. We always look forward to hearing from you.
Although our name and look are evolving, our values remain the same. What makes Choice Financial different is not the systems we use or the size of our buildings; it’s our people. Our People First values represent the heartbeat of our organization. It is the steady drum that has and always will drive our decisions and how we treat people. We thank you for your business and continue to be committed to helping you reach your financial goals. We look forward to continuing to grow alongside you in the years ahead.