At Choice, our philanthropic mission has always been to support the nonprofits our team members and customers are passionate about. For the 3rd year in a row, we supported this mission by being a part of the most giving day of the year in North Dakota—Giving Hearts Day. As the first and longest-running giving day in the United States, Giving Hearts Day runs for a full 24 hours where anyone, anywhere can donate to support as many charities as they want. This year we decided to match all employee donations up to a certain amount, and due to the unique nature of giving on this day, all donations are also matched through the Giving Hearts campaign, effectively boosting the impact of every dollar donated!
To celebrate the giving spirit, our team members went all out. From decorating locations with balloons, banners, and yummy snacks to sporting red hats, headbands, and more—Choice team members were out in full support. Some locations took it a step further and sponsored local charities in their communities such as TNT Kids Fitness in Fargo and Ruth Meier’s Hospitality House in Bismarck.
All in all, 125 of our team members made donations totaling $8,810.00 to 102 charities across North Dakota, and Choice’s matching dollars boosted that total to $14,000.00! We already can’t wait for next year!